Cookie Policy
Last Updated: May 15, 2026
Effective Date: May 15, 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device, remember preferences, measure traffic, and serve relevant advertising. We also use similar technologies including web beacons (pixels), local storage, session storage, and SDKs (collectively “cookies”).
Cookies and Tracking Technologies
We use first-party and third-party cookies, web beacons, pixels, SDKs and similar technologies. Categories include strictly necessary, functional, analytics (e.g., Google Analytics 4), and advertising (e.g., Google Ads, AdSense, Ad Manager, Meta Pixel, Microsoft UET, TikTok Pixel). For full details, see our Cookie Policy.
Categories of Cookies We Use
We classify cookies into four categories. You can accept or reject each category (except Strictly Necessary) via our cookie banner.
- Strictly Necessary — required for the Site to function (login, session, security, load balancing). Cannot be disabled.
- Functional — remember preferences (language, region, UI choices) and enhance features.
- Analytics / Performance — help us understand how visitors interact with the Site (Google Analytics 4, server-side analytics).
- Advertising / Targeting — build interest profiles, deliver personalised ads, and measure campaign effectiveness (Google Ads, AdSense, Ad Manager, Meta Pixel, Microsoft UET, TikTok Pixel, etc.).
Common Cookies on Our Site
Below is a non-exhaustive list of cookies that may be set on your device. Names and lifetimes may vary as third parties update their products.
| Cookie / Pixel | Provider | Purpose | Typical Lifetime |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 | Distinguish users, session measurement | up to 2 years |
| _gid | Google Analytics | Distinguish users | 24 hours |
| NID, IDE, DSID | Google Ads / DoubleClick | Ad targeting and conversion measurement | up to 13 months |
| _fbp, fr | Meta (Facebook) Pixel | Ad delivery, conversion measurement | up to 90 days |
| MUID, _uetsid, _uetvid | Microsoft Advertising (Bing UET) | Ad measurement | up to 13 months |
| _ttp, ttwid | TikTok Pixel | Ad measurement, audience building | up to 13 months |
| __cf_bm | Cloudflare | Bot management, security | 30 minutes |
| cookie_consent | queupltd.com | Stores your cookie preferences | 12 months |
Google Consent Mode v2
We implement Google Consent Mode v2, which transmits the following consent signals to Google services:
ad_storage— consent for advertising-related cookies and storage;analytics_storage— consent for analytics cookies and storage;ad_user_data— consent to send user data to Google for advertising purposes;ad_personalization— consent for personalised advertising.
When a user declines, Google services receive cookieless, anonymised signals only (modelled conversions and basic measurement). You may change your consent at any time via the cookie banner or your account settings.
Privacy Sandbox
As Google transitions away from third-party cookies in Chrome, we may participate in Google’s Privacy Sandbox APIs, including:
- Topics API — coarse interest-based advertising signals derived locally on your device;
- Protected Audience API (formerly FLEDGE) — remarketing without third-party cookies;
- Attribution Reporting API — conversion measurement with privacy preservation.
You can manage these features in Chrome under Settings → Privacy and security → Ad privacy.
Meta (Facebook) Pixel and Conversions API
We use the Meta Pixel and Meta Conversions API for ad measurement, audience targeting, and conversion tracking. As required by Meta, we notify you that third parties (including Meta) may use cookies, web beacons, and similar technologies to collect or receive information from our Site and elsewhere on the internet to provide measurement services and target ads.
You may control how Meta uses your data via your Facebook Ad Preferences.
Managing Cookies
You can manage cookies in several ways:
- Cookie banner on our Site — granular consent per category. You can change settings any time via the “Cookie preferences” link in the footer.
- Browser settings — modern browsers (Chrome, Firefox, Safari, Edge) allow blocking or deleting cookies. See aboutcookies.org for instructions.
- Industry opt-outs — DAA WebChoices, YourOnlineChoices (EDAA).
- Mobile — reset or limit your advertising ID in iOS (Settings → Privacy → Tracking) or Android (Settings → Google → Ads).
Blocking strictly necessary cookies may break core Site functionality.
Do Not Track and Global Privacy Control
Our Site does not currently respond to browser “Do Not Track” (DNT) signals. However, we honour the Global Privacy Control (GPC) signal as an opt-out request from personalised advertising and cross-site tracking, where applicable under the law.
Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will revise the “Last Updated” date and, where appropriate, provide additional notice (banner or email). Continued use of the Site after changes constitutes acceptance of the revised Policy.
Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in technology, regulation, or our practices. Material changes will be highlighted via a banner on the Site or notified by other reasonable means. The “Last Updated” date above always reflects the current version.
Contact
Questions about cookies or this policy? Contact us at privacy@queupltd.com.